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MarketOne's Funnelocity brings you a down-to-earth perspective on what it takes to succeed in global B2B demand generation from top to bottom of the funnel. In each episode, President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing. Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
Episodes
Tuesday Oct 20, 2020
Tuesday Oct 20, 2020
Tom Stearns, Inside Sales Consultant, Trainer, and Coach, joins Enrico for a soup to nuts discussion on what it takes to make BDRs and SDRs successful. From when to Insource vs. Outsource, to skills building, technology, measurement, and beyond. Prepare to go deep into the fascinating world of creating a great SDR team, with two passionate experts who have lived it.
Monday Oct 19, 2020
Monday Oct 19, 2020
Emma Westley, founder of immerj.io and CMO for the Invigorate platform, embarked on a 30 day deep investigation of the current state of B2B webinars. In this, our inaugural episode of Funnelocity, Enrico and Emma discuss the good, bad, and ugly of the over 40 webinars she attended, and Emma provides her top 5 insights for running a great webinar.