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MarketOne's Funnelocity brings you a down-to-earth perspective on what it takes to succeed in global B2B demand generation from top to bottom of the funnel. In each episode, President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing. Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
Episodes
Thursday Jan 21, 2021
Thursday Jan 21, 2021
It's the age-old question regularly revisited by B2B aficionados, client and agency alike: is the Sales and Marketing Funnel still a useful, performing framework, has it evolved, or should we be using a completely different approach? Join us as Jenny Comisford, Digital Strategist, and Mary Kleinsorgen, Technical Strategist, both at MarketOne, team up with Enrico to address the question from all angles: is The Funnel still fit for purpose, if not, why not, what approach would we recommend instead, and what are the requirements from a strategic and technology point of view?
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