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MarketOne's Funnelocity brings you a down-to-earth perspective on what it takes to succeed in global B2B demand generation from top to bottom of the funnel. In each episode, President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing. Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
Episodes
Wednesday Feb 17, 2021
Wednesday Feb 17, 2021
When building B2B Marketing campaigns, it’s very easy to get caught up in the newest frameworks and shiniest technologies as the best route to deliver the results we all crave, but the fact is that no tool, however complex and clever, will make a difference if you haven’t covered the basics. Join us as marketing technology expert Anvi Bui teams up with Enrico to talk us through the basic foundations of a successful B2B Marketing Strategy, provide some real world examples and encourage us to wear that ‘I am basic’ badge with pride.
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