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MarketOne's Funnelocity brings you a down-to-earth perspective on what it takes to succeed in global B2B demand generation from top to bottom of the funnel. In each episode, President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing. Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
Episodes
Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
Over the last year, we've all got used to working from home, but this doesn't mean it's been business as usual for everyone. In the world of B2B Sales Development, BDRs / SDRs have encountered a new challenge: how do you continue selling effectively when face-to-face meetings are off the table and prospects are difficult or even impossible to reach because they too are working from home? Join us as Brad Fijac and Theo Tsiavis from MarketOne Australia team up with Enrico to explain how they have successfully addressed this challenge, to introduce the concept of Tele 2.0, and to look at whether the world of B2B Sales has been changed for ever by the pandemic.
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